James Biggs

With over 15 years of experience in product management, I specialize in driving multi-million dollar revenue streams and taking new business lines from inception to success. Throughout my career, I have held critical roles in product management, strategic pricing, and executive leadership. I have a proven track record in recruiting, managing, and mentoring high-impact teams, guiding companies through successful acquisitions, and co-founding startups that scale effectively under my leadership. I am currently the Senior Director of Ads and Monetization Products at Upwork, the world's largest work marketplace, connecting businesses with independent talent worldwide. We focus on enabling market-based solutions to empower our customers and help connect them with the opportunities they value most. We built Upwork's advertising business from the ground up, making it our fastest-growing revenue stream in FY2023–FY2025. Curious, humble, and open-minded, I thrive on transforming market challenges into opportunities that delight customers and generate significant value. I am committed to fostering a culture of collaboration and accountability, equally effective as an individual contributor and supportive, inspiring team leader. If you catch me outside of work, I'm a husband, father, adventurous traveler, avid reader, enthusiastic albeit hit-or-miss cook, and jiu-jiteiro. I am always interested in connecting with like-minded professionals and exploring new opportunities. Feel free to reach out if you'd like to discuss potential collaborations, share insights, or simply connect.