Ross is a Ph.D. Candidate and Knight-Hennessy Scholar in the Stanford Social Media Lab in the Department of Communication. His research examines how a dynamic online information ecosystem impacts people's offline behaviors. Prior to graduate school, Ross worked as a Data Scientist at a marketing technology firm where he built large-scale testing and media mix modeling systems for clients such as Facebook, Disney, Calvin Klein, UnitedHealthcare, and Coach Bags to optimize digital media advertising spending for e-commerce, in-store retail, and enterprise profit. On the side, he has also consulted for over 30 political campaigns, using modern data science techniques to help clients win campaigns through turnout and persuasion modeling for microtargeting and message development.